Jacob & Co's DNA takes the concept one step further than their competitors. In recent history, we've seen ASHOKA watches featuring 189 carats of elite cut diamonds; there's an Astronomia Casino watch with a roulette wheel; and now, we've got the complication Twin Turbo Furious Bugatti La Montre Noir (not to be confused with it) Another Jacob & Co Bugatti timepiece confusion, which houses a working replica of the Chiron W16 cylinder engine).